Wednesday, October 28, 2009

Throwing in the towel...

No I'm not throwing in the towel, I'm just dumbfounded at how many other people do so at the drop of a hat. I'm working on numerous books for clients that are focused toward small businesses so the subject of running a small business has been uppermost in my mind. Not that I'm ever far from the subject because, hey, I run a small business. But every once in a while I see something that stops me dead in my tracks and makes me wonder, "What were they thinking???" Happened to me today in fact. I was taking a break from writing this afternoon and going through the mail. Included was the monthly issue of Shopper's Window which is a local pulp showcasing ads from local businesses. So I'm flipping through this little publication, making fun of Liz cause she was on a call and actually working when this ad catches my eye:

Now I ask you, What were they thinking? Why would I even want to go to a place that was obviously just about to give up and call it quits? And they paid for this ad! I can think of a dozen ways to market yourself and NONE of them involving begging people to show up at your door because you are this desperate. Case in point is we have been doing some marketing for an author client of ours for a couple weeks and today it started to pay off as we booked a speaking engagement and radio interview. There are so many ways to get yourself out there as an author or small business person that will help and improve your exposure and cash flow - but unlike this business, you can never ever let em see you sweat!!

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