So today I'm gathering up interviews for an article for a feature article for the December issue of Credit Union business magazine. Its on trends and business forcasts for the industry for 2010. Its interesting because I have to interview very large organizations as well as very small ones. The difference in the two is staggering. Of course the behemouths have multiple layers of "press 1 if you know the person's extension, press two for loans" ad nauseum then you finally get someone who transefers you to someone who calls someone that's not there only to send an email for them to return your call. So I went the other direction and called the little guys. I got a person (like live and breathing and everything!) who didn't know the answer to my question but immediately transfered me to a guy who said, this is Keith the CEO can I help you? Now I ask you, when's the last time that happened? I've always been a huge believer that if someone calls our business, someONE should answer the phone! Not a machine or endless voice option loop.
Its one thing I always tell our writers and clients - if you call, we will answer. How hard is that? maybe its the society we live in that seems so impersonal, or the fact that I'm just getting older but I would take a real human who can't answer my question over a impersonal machine anyday. Its like Meg Ryan says in You've Got Mail, "Whatever business is, it should personal." So that's my rant for the day.
In other news, Christmas is coming!!! Oh yipppee! My favorite season. A week ago they had christmas toys at the Petco, so Barky got a candy cane striped squeaky bone. He also got a Rope Dog which he proceeded to disembowl and scatter about the house. Today I had some christmas light pros come by and do an estimate for lights for the castle...they should be up before thanksgiving. I always love the holiday season - mostly for the great movies. They had the remake of miracle on 34th street on HBO last weekend which was a great start to the season!